Privacy Policy

1. Introduction

Welcome to Docktraffic. We are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website (docktraffic.com) or use our application and services.

Data Controller:

2. Personal Data We Collect

We collect information that you voluntarily provide to us, for example, when you fill out a contact form, use our chatbot, or sign up for a Docktraffic account.

Depending on your actions, we may collect the following data:

• Identity Data: First name, last name, job title.
• Contact Data: Email address, phone number.
• Company Data: Company name, country.
• Technical Data: IP address (anonymized where possible), browser type, and operating system.

Sensitive Data: We do not collect sensitive personal data (such as health data, religious beliefs, or financial data) through our website forms. We ask that you do not provide such data in open text fields.

3. How and Why We Use Your Data

We process your data for the following purposes and legal bases:

• To register you as a new customer/user (App Sign-up flow). Data: Identity, Contact, Company Data. Legal Basis: Performance of a Contract (We need this to create your account and provide the service).
• To communicate with you (Responding to inquiries via forms, chat, or meetings). Data: Identity, Contact Data. Legal Basis: Legitimate Interest (To reply to your questions) or Consent.
• Marketing & Analytics (Improving our website and showing relevant ads). Data: Technical, Contact Data. Legal Basis: Consent, given through the cookie banner and withdrawable at any time.

4. Third-Party Tools and Technologies

To provide our services and analyze our traffic, we use trusted third-party service providers.

A. HubSpot

We use HubSpot for our CRM, marketing automation, live chat, and meeting scheduling.

• Data Storage: HubSpot stores data associated with our portal on servers located in the European Union (Ireland).
• Functionality: When you fill out a form or use the chat on our site, this data is processed by HubSpot to help us manage our relationship with you.
• HubSpot may use tracking pixels (such as Facebook or LinkedIn pixels) loaded via their platform to measure the effectiveness of our marketing campaigns.

B. Google Analytics 4 (GA4)

We use Google Analytics 4 (measurement ID G-V19RS00XSP), loaded directly via gtag.js, to understand how visitors interact with our website.

• Consent-gated: The Google Analytics script is only downloaded and executed after you accept analytics cookies. If you reject them, or simply have not answered the banner yet, no Google Analytics script, request or cookie is created.
• Google Consent Mode v2: Before any tag is allowed to run, we set every Google storage category (analytics_storage, ad_storage, ad_user_data, ad_personalization) to "denied" by default, and only update them to "granted" for the categories you accept.
• Privacy-first: GA4 anonymizes IP addresses by default, meaning your full IP address is never stored by Google.
• This data helps us analyze trends, administer the site, and track users' movements around the site in an aggregated manner.

5. Cookies and Your Consent Choices

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

The first time you visit docktraffic.com, a consent banner asks you to accept or reject non-essential cookies. Nothing beyond strictly necessary storage is set before you make a choice, and no analytics or marketing script is loaded until you accept the matching category.

• Strictly Necessary (always active): Required for the website to function (e.g., security, network management) and to remember the cookie choice you make. These cannot be switched off.
• Analytics: Google Analytics 4 cookies (_ga and _ga_V19RS00XSP), used to measure traffic and improve the site. Pre-selected in the cookie settings dialog, but no Google script loads until you accept.
• Marketing: HubSpot and social media pixels (LinkedIn/Facebook), used to measure visitor behavior and ad performance. Pre-selected in the cookie settings dialog, but no pixel loads until you accept.

Your choice is stored locally in your own browser under the key "docktraffic.consent.v1". It is not sent to us or to any third party, and it applies only to the browser and device you made it on.

You can change or withdraw your consent at any time using the "Cookie settings" link in the footer of every page. Withdrawing analytics consent stops the Google Analytics script from loading on your next page view; you may also delete any cookies already set through your browser settings.

6. Data Sharing

We do not sell your personal data to third parties.

We only share data with the third-party processors mentioned above (HubSpot, Google) for the strict purpose of facilitating our services. These parties are contractually obliged to keep your data confidential and secure.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Client Data: Kept for the duration of the commercial relationship and archived according to legal limitation periods.
• Marketing Data: We retain your data until you unsubscribe or request deletion.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

• Our website and application use HTTPS/SSL encryption.
• Access to your personal data is restricted to employees and contractors who have a business need to know (authorized personnel only).

9. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Ask us to delete your data ("Right to be forgotten").
• Right to Restriction: Ask us to suspend the processing of your data.
• Right to Transfer: Request the transfer of your data to you or a third party.
• Right to Withdraw Consent: Where we rely on consent to process your data, you may withdraw this at any time.

To exercise any of these rights, please contact us at hello@docktraffic.com. We will respond to your request within one month.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: